On the southeast corner of the Atlantic Boulevard Bridge, a new sign grabs the eye. With its chic, swooping font, golden underscore and mysterious name — “Salato” — onlookers might be intrigued to know what this catchy new storefront is.
Is it one of those much anticipated new restaurants we’ve long heard about planned for this very corner? No, it is not. But it is another new development project. The sign marks the sales offices for a new ultra-luxury, oceanfront, boutique condominium complex set to open down the street at 305 Briny Ave.
The ten-story Salato residences, brought to Pompano Beach by real estate developer and management firm U.S. Development, will include 40 new, 3-bedroom, 3-bath units, including six penthouses. The condos will feature floor-to-ceiling windows with spectacular views of the Atlantic Ocean, designed by Randall Stofft Architects, with interiors by Steven G., Salato. The residences have direct beach access and a resort-style amenity deck spanning over 20,000 square feet.
“Salato was designed to create the ultimate intimate living experience, but with all the amenities you would find at much larger condo projects,” said John Farina, CEO of U.S. Development. “Our goal was to maximize privacy while still providing a resort-style experience.”
U.S. Development is no stranger to luxury projects. According to the firm, properties developed by the company or its principals have generated more than $420 million in sales in the last several years, and the firm is actively developing nearly $200 million in current real estate projects, including one in Delray Beach.
Pompano Beach, Farina said, attracted him for both its seaside beauty and growing development potential.
“Pompano Beach is the most underrated beach in South Florida,” he said. “ Its vibe is unique, but on par with more well-known neighboring cities like Fort Lauderdale and Miami.”
Individual residences at Salato will range from 2,106 square feet to 3,354 square feet. The units will have open floorplans with extra wide living spaces and 14-foot-deep terraces that range from 320 square feet to 746 square feet. These terraces will surely invite outdoor living and entertainment.
Amenities include an ocean-view pool and spa with a separate wet deck and loungers, a poolside lounge suite with a bar and private wine lockers, dry saunas and steam showers, a massage room, fitness center, owner’s lounge with juice and nutrition bar, and a private catering kitchen. Salato comes with full-time beach and pool attendants, valet parking and 24-hour concierge services provided by members of Les Clefs d’ Or, an international, rigorous, concierge training program. Prices begin at just under $2 million with early buyer incentives. Reservations are being accepted with a $10,000 refundable deposit.
The project is projected to break ground this summer, with completion in the first half of 2025.